Critically assess the extent and character of the impact of digital Essay

Critically assess the extent and character of the impact of digital media upon one cultural sector of your choosing - Essay Example The advancement of the internet technology as well as the world wide -web has resulted in a dynamic shift regarding the way businesses operate for effective competition in the market place. Modern technology and the World Wide Web have made it easy for organizations, both large and small, to seek clients on a global perspective. Establishment of the web presence has turned out to be a crucial factor for a consistent growth and development for many businesses. However, many companies find it a challenge in transitioning to the world of e-commerce (Alter, 2009). An effective penetration in the world of e-commerce has necessitated a formulation of an efficient solid internet marketing strategy. Business leaders today have either embraced or still figuring out on how to embrace the digital media in this dynamic business environment. This is because; the digital media can be effectively used in evaluating the level of market awareness, and uncovering new insights in business categories. Organizations have found out that consumer conversations can be analyzed through online means at both category and product level (Rindfleisch et al, 2012, 182). The purpose of this paper is to evaluate the impact of digital media on advertising. Despite the negative impact associated with the digital media, there are also positive attributes that can be related with it. For instance, digital media has enabled companies to relay information to their customers or the public faster than ever. Instead of printing inserts and waiting for local papers to announce their sales, organizations can let the international community know about the extant promotion and services through social network, mail and the internet (Alter, 2009, 11). The development of social media in marketing platforms has been increasingly used by organizations in building social signals that are very crucial in many SEO